Follow The Project, PBN’s live, daily, multi-media civic engagement project every day through November 7th. To lead us off, PBN is publishing a few critically important pieces that look at the importance of sound investment in effective civic organizing. Click here for updates.
During the 2006 electoral season, PBN partner Kentuckians for the Commonwealth learned first hand how paratrooper tactics disrupt years’ worth of work in their communities. According to nationally based, numbers-centric guidelines, national groups did a better job targeting the KFTC’s population, and reached more people.
But a closer look shows that while KFTC contacted a third of the people the national paratrooping group reached, they did it for a tenth of the money. KFTC’s numbers, unlike those of the paratroopers, reflected three person-to-person contacts for each individual counted. KFTC’s contacts included civic education and leadership development on a personal level – a crucial benefit that lasts, and one that you can’t get from mailings or robocalls.
This was achieved despite having to constantly firefight to battle the bull-in-a-china-shop blunders of the national organizers. “Last November, on election day, our Lexington organizer was flooded with phone calls from people all over the state asking for a ride to the polls,” said KFTC director Burt Lauderdale. “Somebody at a national organization had contacted our office months before and asked, in general terms, if we provide rides to the polls. We said yes and gave them the info for the local guy.”
“What happened next,” said Lauderdale, “without our permission or notification, was that 36,000 letters were sent to a targeted selection of voters from all over the state. The letters were a mildly threatening attempt to increase turn out by intimidating voters who stayed home for the last election. The organization didn’t identify itself in the letters, listing only a P.O. Box. What they did say was, ‘If you need a ride, call this number.’ That number was the direct line to our lone organizer who was inundated with calls from hundreds of miles away. KFTC had nothing to do with this direct mail piece, but communities across our state were left with negative feelings about us and our work.”
“Now, when I talked to the director of that organization in the days after he was embarrassed,” Lauderdale continued. “He apologized for the miscommunication, then turned around this Spring and did it again. This same group sent another huge mailing to their database encouraging them to register to vote; only it was sent out to them after the voter registration deadline. This was all very expensive to do. It’s frustrating because it’s an ineffective waste of money. Plus, it creates a mountain of mess that we’re left to clean up.”
This organization was knowledgeable enough to locate KFTC and put their phone number onto its direct mail outreach. The next logical step is to find ways to connect with their work in a complementary way. This is where paratrooper tactics fail, and where effective bottom-up collaboration wins.
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The days up to, through, and beyond November 2nd will be tracked using PBN’s Tumblr blog, its website, and online social networks.
