Jason Cooper on the road through the Mississippi Delta mobilizing voters with Southern Echo and our Mississippi partners.

“We just wrapping cars for the motorcade and are on our way through Hollindale, Greenville, Winterville and Metcalf” said PBN Program Director Jason Cooper. “I’m with a beautiful black woman who was born and raised in her small town and decided to stay because she wanted to make a difference. Now she’s mayor. This is so great! We’re jammin’ to Al Green, driving through towns all along the Delta and talking to folks about voting!” — Jason

Follow their trip on local radio 94.3FM and go on out and see them! See great pics here –> [Read more]

Follow The Project, PBN’s live, daily, multi-media civic engagement project every day through November 7th. To lead us off, PBN is publishing a few critically important pieces that look at the importance of sound investment in effective civic organizing. Click here for updates.

During the 2006 electoral season, PBN partner Kentuckians for the Commonwealth learned first hand how paratrooper tactics disrupt years’ worth of work in their communities. According to nationally based, numbers-centric guidelines, national groups did a better job targeting the KFTC’s population, and reached more people.

But a closer look shows that while KFTC contacted a third of the people the national paratrooping group reached, they did it for a tenth of the money. KFTC’s numbers, unlike those of the paratroopers, reflected three person-to-person contacts for each individual counted. KFTC’s contacts included civic education and leadership development on a personal level – a crucial benefit that lasts, and one that you can’t get from mailings or robocalls.
[Read more]